Sport for Business in Conversation with Benny Cullen of Sport Ireland

This week's episode is an interview with Benny Cullen, the Head of Research and Innovation at Sport Ireland.

Benny has been a regular on the show and when the Irish Sports Monitor was published it was an easy call to make to get his valuable insight.

He asks the questions, the answers to which help guide sports policy in the long term.  It is a vital piece of work in enhancing how we structure sport so that we can become a participation nation, and provide the foundation for all that flows from increased levels of sport and physical activity.

He also has a love of music from Mozart to Metallica, which we will get to...

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