Sport for Business in Conversation with Eimear O'Sullivan of Lidl Ireland

In this week's Sport for Business Podcast we are chatting with Eimear O'Sullivan, the Corporate Affairs Director of Lidl Ireland.

The reason for kicking off the year here is the launch of Lidl's partnership for the year ahead with the Ladies Gaelic Football Association.

This is a sponsorship which has worked so well in so many ways and we explore the reasons why that might have been and continues to be the case.

We dive into the detail of fresh research into the importance of seeing the stars of the sport and getting to know them, and why sport is so important as part of the retailers marketing mix.

We finish as ever with a round of quick fire questions the answers to which include two Presidents, a very popular band from the 70's and the trauma of a B Final Penalty shoot out.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with those on the front lines of Pride in Irish Sport and the GAA All-Ireland Championships. We also have a chat with Enda Lynch, CEO of the recently awarded National Governing Body of the Year, Badminton Ireland, and next week with Hugh McCaughey, CEO of Ulster Rugby.

Our upcoming live events on Athletic Leadership, the Future of the League of Ireland, the Business of Golf, Digitalk Infrastructure and AI, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.