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Sport for Business
We speak on your behalf to the people who make the decisions in the business of sport. From CEOs to Sponsors, Media professionals and creators of great campaigns, we open a window into their world through the art of conversation.If you'd like to know more about us and what we do in the commercial world of sport visit sportforbusiness.com
Sport for Business
Latest Episodes
Progress pressure and the Long Game for Women’s Rugby
A record crowd in the Aviva. A massive lift in visibility. Real belief building around the Irish women’s team. Then the awkward question: why doesn’t a big moment automatically turn into a big jump in participation? I’m joined by L...
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Recognising Young Volunteers In Irish Sport
Someone in your club does the work that never makes the highlight reel: chasing membership renewals, organising schedules, pushing fundraising links, welcoming new faces, and keeping the whole show on the road. That effort is the real engine of...
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Ireland’s Boxing Roadmap
A 14-strong Irish squad is about to step into the European Championships.We’re joined by Jon Mackey, performance director of Boxing Ireland, to talk through how the programme targets this tournament as the year's major benchmark and a cl...
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Europe’s New T20 Cricket League Lands in Dublin
Franchise cricket is coming to Dublin with serious ambition, and we wanted to understand what it takes to make that kind of leap in Europe. After the summer break, we sit down with Warren Deutrom, the driving force behind the Europe...
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Leading Ireland’s Olympic Mission
The Olympics might only arrive every four years, but the pressure never really goes away, and neither does the planning. From the Sport Ireland Campus, we sit down with Peter Sherrard, CEO of the Olympic Federation of Ireland, to talk about wha...
